Next-generation technology brings new clarity to TV industry – Financial Times

Highlights include Hisense’s ULED MiniLED U7 and QLED E7 PRO models, which offer 4K resolution, 144Hz PRO gaming mode and quantum dot color for exceptional gaming picture quality, including on large screens. Meanwhile, the company’s 4K Laser Smart Mini Projector C2 Ultra features an automatic low latency mode for smooth gameplay and cinematic quality.

The company’s achievements in television and display technology are supported by continuous investment in research and development. The company operates a global network of 30 research centers and 36 manufacturing facilities, allowing it to tailor its products to regional needs. Approximately 5 percent of the firm’s annual revenue goes to research and development, with 30 percent of this amount allocated to preliminary and exploratory research.³ These investments support innovation not only in display technology, but also in other consumer products, e.g.

Over its 55-year history, Hisense has evolved from a single-brand company to a multi-brand conglomerate serving diverse markets, acquiring well-known names such as Gorenje, ASKO and Mora for home and kitchen appliances, VIDAA for smart TV platforms and Sanden for automotive and commercial refrigeration equipment.

The firm has used high-profile sporting partnerships to boost its global profile by becoming an Official Partner of UEFA EURO 2024.^™NBA North America with the release of the 110 UX Championship Edition and securing a partnership with Real Madrid, including a limited edition 100-inch TV for soccer fans. October 30^thannounced an official partnership for the new FIFA Club World Cup.^™providing the company with the opportunity to develop its global brand among sports fans and club teams.

The tactic works. The Group’s revenue exceeded $28.7 billion for the first time in fiscal 2023, with overseas revenue more than doubling from 2019 to more than $12.2 billion.

While honoring its storied past, the company remains focused on shaping the future. At the company’s 55th anniversary event in October, Group Chairman Jia Shaoqian presented a forward-looking strategy with four main goals: establishing a high-quality development model through industrial clusters, promoting green and low-carbon operations, and transitioning from China to a China-centric development model. global approach to management and establish itself as a world-class brand.

Jia reiterated the company’s commitment to “increasing investment in research and development,” placing Hisense at the “vanguard of the smart product revolution.”

Looking to the future, he emphasized: “We continue to strengthen our core competitiveness in technology and product, leverage strong appeal in cross-cultural integration, and enhance global competitiveness by building a brand matrix. Hisense will continue to develop our own brands, aiming for the high-end market and determinedly aiming to go global!”

As home entertainment technology evolves, the line between traditional movie theaters and living rooms continues to blur. With consumer demand for premium in-home experiences on the rise, industry leaders are investing in technology that bridges the gap between home and cinema-quality viewing, driving brands to develop ever larger screens, superior sound systems and enhanced intelligence.

These innovations in ultra-high-definition displays, immersive audio and smart TV capabilities are redefining how audiences interact with movies, television, games and interactive content. The global television market is a powerful force that is likely to shape the future of digital entertainment, setting the stage for a future in which content is more accessible, personalized and dynamic than ever before.