Empowering clients to achieve financial goals in a digital world

Ali Reza Iftekhar
Managing Director and CEO of Eastern Bank PLC.

Banks have evolved from traditional service providers offering basic services such as deposits and lending to integrated financial advisors serving a wide range of customer needs. Historically, banks were viewed primarily as places for savings and sources of credit. However, as customer expectations grew, banks began offering more specialized services, including asset management, investment advice and risk management. Technological advances, increased financial complexity and data analytics have enabled banks to personalize their services, allowing them to act as trusted advisors rather than just financial institutions. This transformation has been further accelerated by the rise of fintech companies, which have prompted banks to integrate more innovative solutions to remain competitive in a rapidly changing environment.

To enable financial growth and wealth management for our clients, we offer a wide range of products and services tailored to both individual and business needs. For individuals, we provide investment options such as fixed deposits, high yield accounts and offshore bank investment opportunities for non-resident Bangladeshis (NRBs). Our wealth management services include personalized portfolio management and insurance products designed to secure clients’ financial future.

On the business side, we offer solutions such as working capital loans, trade finance and business lending, helping companies manage their cash flow and expand. In addition, our advisory services support businesses in strategic planning, mergers and acquisitions, and risk management, ensuring their growth in a competitive environment.

We use technology and digital innovation to improve service delivery, making banking more accessible, efficient and personalized. Digital platforms such as the EBL SKYBANKING app and the EBL self-service portal provide customers with 24/7 access to their accounts, financial information and a range of banking services, greatly enhancing convenience. We have also implemented Smart IVR for a more personalized customer experience. Using artificial intelligence and natural language processing (NLP), Smart IVR intuitively recognizes and responds to customer needs.

By leveraging these technological advancements, we strive to provide clients with the tools and knowledge they need to achieve their financial goals and navigate an increasingly digital world.